Practical Selling
Confrey, John Robert No Seminars in Foxholes offers practical lessons for real-world salespeople. You will learn (1) the best sales tactics to use depend on the situation, (2) the strength of your product, company, status at an account, and timing of market entry are crucial, (3) people in the sales process are swayed by politics and emotions, (4) prospects will select vendors based on how they feel about the limited inputs they have, (5) how to gather, often surr...